Third season of “LazyTown” goes into production

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Award-winning children’s TV series LazyTown is back in production for a third season of brand new 13 half-hour shows following its acquisition by Turner Broadcasting last September.

Charting the adventures of action hero Sportacus, aspiring dancer Stephanie, resident villain Robbie Rotten and the rest of the LazyTown gang, the show combined live action with puppetry and CGI animation. It once again stars its creator, Magnus Scheving, as Sportacus, with a new actress in the role of Stephanie.

Ten-year-old Chloe Lang, from Connecticut and already a successful competition dancer, takes over from Julianna Rose Mauriello as Stephanie, the show’s lead female character, who is much loved by children for her bright pink hair, sunny disposition and dancing skills.

“I’m happy and honored to take on this role, and very excited to have the opportunity to live in Iceland for the next few months and work with the LazyTown crew,” says Chloe. “I have always looked up to Julianna — she was great on the show, and I just hope I can perform to her standards.”

Created as a concept nearly 20 years ago by Scheving, LazyTown is the only global entertainment brand dedicated to kids’ health. Its aim is to motivate kids and their families to make positive lifestyle choices in a fun, entertaining and inspirational way.

As well as the TV show, the brand encompasses live shows, music, games, radio, publishing, retail, and such community initiatives as marathons, sports clubs, meet and greets, and government-backed healthy eating campaigns.

“I’m really excited about filming the new [season], not least because Sportacus has got some really cool new gadgets to help him in his mission to get kids active and having fun in a creative way,” says Scheving.

Filmed as usual in the LazyTown Studios in Iceland, the special effects are being created this time around by Turner Studios in Atlanta, whose credits include Ben 10, Level Up, Matrix and X-Men.

The new season is being produced by Scheving and Björn Thorir Sigurdsson, and directed by Scheving and Sigvaldi J. Karason.

“LazyTown is one of the most powerful kids’ brands in the world,” says Turner’s chief content officer for EMEA, Michael Carrington. “It’s not only great entertainment, but — thanks to Magnus — has had a huge impact on society’s fight against childhood obesity. The new TV [season] promises to be even bigger and better than before, and will play an important role in our plans to build up and extend our pre-school channel Cartoonito.”

The first two seasons of LazyTown have also been acquired by Turner. They will be transmitted on Turner channels before the new season airs in early 2013.

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