Tag Archives: Ratings

Legend of Korra Draws 4.5 Mill Viewers

The Legend of Korra

The Leg­end of Korra

Nickelodeon’s highly antic­i­pated pre­miere of The Leg­end of Korra, scored a strong 4.5 mil­lion total view­ers, rank­ing as basic cable’s number-one kids’ show and top ani­mated pro­gram for the week with total view­ers.  The series, which con­tin­ues the mythol­ogy of the beloved ani­mated fran­chise Avatar: The Last Air­ben­der, also posted dou­ble and triple-digit increases across all kid and tween demos, aver­ag­ing a 5.7/1.2 mil­lion K6-11 (+36%), 6.3/1.3 mil­lion T9-14 (+125%) and 5.5/1.9 mil­lion K2-11 (+17%). The Leg­end of Korra also ranks as the network’s most-watched ani­mated series pre­miere in three years.

This past Feb­ru­ary, Nick­elodeon cre­ated “Korra Nation,” an online pro­gram for The Leg­end of Korra super­fans clam­or­ing for details and new fans just dis­cov­er­ing the prop­erty. There was a 750% increase in daily social chat­ter over the first seven weeks since launch, and the series peaked at 2.2 mil­lion men­tions on March 24, earn­ing more chat­ter than the sea­son pre­miere of Mad Men, accord­ing to Social­Radar. The first episode of the series was fea­tured on iTunes, Xbox, Playsta­tion, Ama­zon, VOD and Vudu in advance of its on-air pre­miere, and was down­loaded and streamed more than 500,000 times. The Leg­end of Korra has been the number-one kids’ TV sea­son for the past 10 days, and has been in the top ten TV sea­son list on all of iTunes.

The Leg­end of Korra takes place 70 years after the events of Avatar: The Last Air­ben­der and fol­lows the next Avatar– a girl named Korra who is from the South­ern Water Tribe.  With three of the four ele­ments under her belt (Earth, Water and Fire), Korra seeks to mas­ter Air.  Her quest leads her to Repub­lic City, the mod­ern “Avatar” world that is a vir­tual melt­ing pot where ben­ders and non-benders from all nations live and thrive.  Korra quickly dis­cov­ers that the metrop­o­lis is plagued by crime as well as a grow­ing anti-bending rev­o­lu­tion that threat­ens to rip the city apart.  Under the tute­lage of Aang’s son, Ten­zin, Korra begins her air­bend­ing train­ing while deal­ing with the dan­gers at large.  The Leg­end of Korra will air reg­u­larly on Sat­ur­days at 11:00 a.m. (ET/PT) on Nickelodeon.