Tag Archives: Nickelodeon

Bah, Humbug: SpongeBob Banned From Xmas Lighting

SpongeBob SquarePants

Sponge­Bob SquarePants

Bureau­crats in Wolver­hamp­ton, Eng­land refused to let Sponge­Bob Squarepants go on stage for the city’s Christ­mas lights turn-on cer­e­mony because it was felt that his cos­tume was to large for him to climb five steps to the platform.

Health and safety con­cerns also stopped him from being lifted onto the back of a float due to the crowd of 2,000 — includ­ing many fam­i­lies with young chil­dren — that showed up to see the car­toon char­ac­ter. That means Sponge­Bob couldn’t be car­ried around town.

Many young fans couldn’t see him Fri­day night because the children’s char­ac­ter could only be on ground level.

How­ever, the yel­low guy was allowed to meet and greet fans in Beat­ties and Mar­ket Square. Health and safety rules meant that he could spend just two 40-minute ses­sions with fans.

Bring­ing Sponge­Bob to the big event cost £1,845 ($3,000 U.S.).

John Williamson, 45, of Wolver­hamp­ton said that his nine-year-old daugh­ter Lola was left in tears after she couldn’t see her idol.

Bah, Humbug: SpongeBob Banned From Xmas Lighting

Bah, Hum­bug: Sponge­Bob Banned From Xmas Lighting

It’s ridicu­lous to ban a children’s char­ac­ter from a Christ­mas lights switch on,” he fumed. “You would hope the coun­cil wouldn’t be such health and safety scrooges and let the kids have a good look at their character.

Lola had been talk­ing about see­ing Sponge­bob Squarepants for days, but was incon­solable when she couldn’t even get a glimpse of him.”

Sponge­Bob had been expected to turn the lights on along­side Coro­na­tion Street star Sher­rie Hew­son, but the soap opera star had to press the but­ton by herself.

Wolver­hamp­ton City Coun­cil lead­ers called last week’s event a success.

The Christ­mas lights switch-on was a great suc­cess, with huge crowds turn­ing up to Mar­ket Square to enjoy the free event,” said Mark Black­stock, the council’s out­door events man­ager. “Unfor­tu­nately, the char­ac­ter actor play­ing Sponge­Bob Squarepants was unable to climb the stairs on to the stage because of his costume.

Health and safety con­sid­er­a­tions meant we were unable to lift him on to the stage using the tail­gate of one of our vehi­cles because of the high num­bers of peo­ple around the stage.

This meant that Sponge­Bob Squarepants was unable to appear on stage dur­ing the event. But he did spend an hour and 20 min­utes meet­ing fans both in Mar­ket Square and Beat­ties House of Fraser.

As the actor could only be per­mit­ted to stay in his suit for 40 min­utes at a time, again for health and safety rea­sons, we arranged the two 40-minute meet and greet ses­sions to enable the pub­lic to see him close up.

Dur­ing this time, he met as many young fans as pos­si­ble at both loca­tions, though we of course apol­o­gise to any­one who couldn’t see him on stage and was unable to meet him in person.”

Ten-year-old Jes­sica Drew, a pupil of Wood­field Junior School in Penn, joined her Girl Guide group to watch the light­ing ceremony.

The fire­works were really good and we enjoyed it, but we were dis­ap­pointed that we didn’t see Sponge­Bob. We just thought that he hadn’t turned up because we never saw him once. There was no sign of him on stage at all,” she remarked.

Just two years ago, another cos­tumed car­toon char­ac­ter let fans down at the city’s Christ­mas lights bash. Peppa Pig had to cut down on her meet-and-greets over con­cerns that she would over­heat in her suit. The woman in the suit cut short the visit her­self, say­ing that she had gone over her time limit in the costume.

Beat­ties staff offered to wear the suit them­selves to pre­vent chil­dren and par­ents from being dis­ap­pointed chil­dren and par­ents. How­ever, they were told that they couldn’t take on Peppa’s role. At the time, Beat­ties said the meet-and-greet had lasted longer than expected in spite of health and safety rules.

Jill Sanford Named Vice-President at Nickelodeon Animation



Nick­elodeon has named Jill San­ford vice-president of ani­ma­tion devel­op­ment for the Nick­elodeon Group.

San­ford will be respon­si­ble for all aspects of devel­op­ment from con­cept to pilot, includ­ing all cre­ative and pro­duc­tion. The announce­ment was made by Jenna Boyd, the Nick­elodeon Group’s senior vice-president of ani­ma­tion devel­op­ment, to whom San­ford will report.

Jill’s cre­ative exper­tise and proven track record of over­see­ing ani­mated hits makes her a ter­rific addi­tion to the Nick­elodeon ani­ma­tion team,” said Boyd. “Her keen eye for iden­ti­fy­ing unique ideas and tal­ent will be a huge asset as we con­tinue to grow our hit Nick ani­ma­tion brand.”

In her new role, San­ford will research and develop show ideas, and will over­see scripts, cre­ative, legal, cast­ing and staffing for pilots. Addi­tion­ally, she will help over­see the com­edy shorts pro­gram and part­ner with Nick’s short form devel­op­ment team to find and shep­herd the next gen­er­a­tion of ani­mated hits.

Prior to join­ing Nick­elodeon, San­ford held sev­eral posi­tions dur­ing her nine-year tenure at The Walt Dis­ney Com­pany, where she most recently served as the direc­tor of orig­i­nal series for Dis­ney Tele­vi­sion Ani­ma­tion. She was the lead cur­rent series exec­u­tive for Dis­ney Channel’s ani­ma­tion series Phineas and Ferb, Fish Hooks and other projects in development.

Prior to mov­ing to Dis­ney Tele­vi­sion Ani­ma­tion in 2008, San­ford worked in both devel­op­ment and cur­rent series for live-action and ani­mated series for Dis­ney Chan­nel. She also held posi­tions at Fox Sports Net and com­mer­cial pro­duc­tion com­pany Hun­gry Man. San­ford earned a Bach­e­lor of Arts degree in Amer­i­can lit­er­a­ture and cul­ture from the Uni­ver­sity of Cal­i­for­nia Los Ange­les. She was also named to Mul­ti­chan­nel News’ list of “40 under 40″ in 2011.

Turtle Power Returns Saturday

Teenage Mutant Ninja Turtles

Teenage Mutant Ninja Turtles

Get ready for Tur­tle power to sur­face on Nick­elodeon this Sat­ur­day, Sept. 29, at 11AM (ET/PT) in a spe­cial one-hour tele­vi­sion event in the all-new, CG-animated Teenage Mutant Ninja Tur­tles series.

The series stars Jason Biggs (Amer­i­can Pie) as “Leonardo,” Sean Astin (Lord of the Rings) as “Raphael,” Rob Paulsen (Planet Sheen) as “Donatello” and Greg Cipes (Teen Titans) as “Michelan­gelo.” Addi­tional cast mem­bers round­ing out this iconic hit fran­chise include Mae Whit­man (Par­ent­hood) as “April O’Neil,” Hoon Lee (Royal Pains) as “Mas­ter Splin­ter” and Kevin Michael Richard­son (Pen­guins of Mada­gas­car) as “Shredder.”

In the pre­miere episode, “Rise of the Tur­tles,” Mas­ter Splin­ter allows his teenage sons, the Mutant Ninja Tur­tles, to visit the sur­face for the first time, how­ever they are given strict instruc­tions to remain unseen.  But when they spy a group of thugs attempt­ing to kid­nap a teenage girl (April O’Neil) and her father, the Tur­tles must leap into action. They soon dis­cover that the sur­face world isn’t as sim­ple as it first appears as they find them­selves in the mid­dle of a con­spir­acy involv­ing alien crea­tures, robotic droids, miss­ing sci­en­tists and come face to face with the same glow­ing green muta­gen that mutated them in the first place.

SpongeBob SquarePants 4-D Comes to Life in Spring

SpongeBob SquarePants 4-D

Sponge­Bob SquarePants 4-D

Who lives in a pineap­ple under the sea and may be com­ing soon to a theme park, zoo or aquar­ium near you? Sponge­Bob SquarePants.

Nick­elodeon is team­ing again with attrac­tion pow­er­house SimEx-Iwerks Enter­tain­ment and cre­ative stu­dio Super 78 to bring the smash hit car­toon series to life in Sponge­Bob SquarePants 4-D – The Great Jelly Res­cue. With stun­ning 3-D graph­ics and a dra­matic assort­ment of scents, sounds and phys­i­cal inter­play, the new attrac­tion will offer an immer­sive, one-of-a-kind 4-D expe­ri­ence. Pro­duc­tion of the film is cur­rently under­way, and the expe­ri­ence will debut around the world at select venues next spring.

Fans of all ages will join Sponge­Bob and his trusty pals Patrick and Sandy on a deep-sea adven­ture as they try to pre­vent their arch-enemy, Plank­ton, from har­vest­ing the ocean’s jel­ly­fish for his own evil use. The race is on as Sponge­Bob and gang encounter obsta­cles and mishaps as they try to foil Plankton’s vil­lain­ous plot.

Sponge­Bob is an inter­na­tional super­star and this excit­ing new attrac­tion gives fans the oppor­tu­nity to feel like they are part of his under­sea world,” said Super 78 prin­ci­pal Brent Young. “This expe­ri­ence shares a con­ser­va­tion mes­sage using a charm­ing sto­ry­line and spe­cial effects that engage all the senses. It even adds a fifth dimen­sion of sorts that taps the capri­cious humor Sponge­Bob is famous for.”

This is our third film part­ner­ship with Nick­elodeon,” said Mike Frueh, senior vice-president of film dis­tri­b­u­tion for SimEx-Iwerks. “Based on the suc­cess of the orig­i­nal Sponge­Bob 4-D Expe­ri­ence and most recently, Dora and Diego 4-D Adven­ture, we are delighted to be part­ner­ing with both Nick­elodeon and Super 78 to bring a new Sponge­Bob 4-D expe­ri­ence to the 4-D screen.”

Sponge­Bob SquarePants is an iconic and beloved prop­erty, with a global fan base,” said Ger­ald Raines, vice-president, of Nick­elodeon recre­ation busi­ness devel­op­ment. “This new expe­ri­ence, which inte­grates 3-D tech­nol­ogy and daz­zling in-theater effects, will engage fans the world over with a pos­i­tive and enter­tain­ing message.”

Guild Members to Discuss TV Animation Development

The Animation Guild, Local 839

The Ani­ma­tion Guild, Local 839

The State Of TV Ani­ma­tion Devel­op­ment” will be the sub­ject of a panel dis­cus­sion at the gen­eral mem­ber­ship meet­ing of The Ani­ma­tion Guild on Tues­day, Sep­tem­ber 25.

Devel­op­ment”: that enig­matic place where all tele­vi­sion shows get their start. What’s hap­pen­ing in TV ani­ma­tion devel­op­ment today? How does it work, and what are they cur­rently excited about? What are they look­ing for, and what makes a great pitch?

The panel will be hosted by TAG exec­u­tive board mem­ber Karen Carnegie John­son. Pan­elists will include Jenna Boyd (senior vice-president of ani­ma­tion devel­op­ment, Nick­elodeon), Jonathan Davis (exec­u­tive vice-president of com­edy devel­op­ment and ani­ma­tion, Fox Ani­ma­tion), Eric Homan (vice-president, devel­op­ment, Fred­er­a­tor) and Michael McGa­hey (vice-president, devel­op­ment, Dis­ney Tele­vi­sion Animation).

Mem­ber­ship meet­ings offer TAG mem­bers an oppor­tu­nity to recon­nect with the Guild, inter­act with the Exec­u­tive Board, raise con­cerns and hear about the state of the indus­try. While not manda­tory, atten­dance and par­tic­i­pa­tion are key fac­tors in keep­ing TAG abreast of mat­ters in the workplace.

The mem­ber­ship decides how and when the union can act. Par­tic­i­pa­tion on your part is the foun­da­tion to the strength our con­tract and poli­cies hold. Come and be a part of the process of keep­ing TAG’s lever­age focused and strong.

Pizza and refresh­ments are avail­able at 6:30 p.m. The meet­ing begins at 7 p.m.

Mem­ber­ship meet­ings are held in the meet­ing hall of The Ani­ma­tion Guild. It’s located at 1105 North Hol­ly­wood Way in Bur­bank, Cal­i­for­nia, between Mag­no­lia and Chandler.

Nick Teams With NFL… Again!



Nick­elodeon and the National Foot­ball League con­tinue their rela­tion­ship with NFL Rush Zone: Sea­son of the Guardians, the sec­ond sea­son of the first-ever orig­i­nal half-hour ani­mated series devel­oped by a major U.S. sports league and a cable net­work, the two enti­ties jointly announced today.

The sec­ond install­ment of the Nick­toons series (24 episodes) – based on NFLRUSH ZONE, the NFL’s online world for kids – is set to pre­miere on Nick­toons this Novem­ber and fol­lows kid pro­tag­o­nist Ish­mael (Ish) and his friends on a jour­ney to pro­tect the league’s 32 teams and the world from a plot­ting mas­ter villain.

Dur­ing each episode, view­ers will hear NFL play­ers and coaches voic­ing their ani­mated per­sonas, includ­ing New Orleans Saints quar­ter­back Drew Brees, who passed for an NFL record 5,476 yards in 2011; Detroit Lions All-Pro wide receiver Calvin John­son; Dal­las Cow­boys Pro Bowl line­backer DeMar­cus Ware; and New York Jets head coach Rex Ryan.

We are proud to part­ner with the NFL to bring Nick­toons view­ers a full-length sec­ond sea­son of NFL Rush Zone,” said Keith Dawkins, Senior Vice Pres­i­dent & Gen­eral Man­ager, Nick­toons, Teen­Nick and Nick Jr. “Com­bin­ing rich sto­ry­telling, ani­ma­tion, fan­tasy and kid-relatable con­tent with team­work, com­pe­ti­tion and the world of the NFL, NFL Rush Zone truly reflects the best of our two worlds.”

We are thrilled to con­tinue our rela­tion­ship with Nick­elodeon by expand­ing the NFLRUSH ZONE world that kids love through a first-of-its-kind, ani­mated series,” said NFL Vice Pres­i­dent of Fan Strat­egy and Mar­ket­ing Peter O’Reilly. “Young fans and par­ents will relate to our unlikely heroes while also expe­ri­enc­ing their favorite NFL teams and play­ers in a whole new ani­mated way.”

In addi­tion to the new series, Nick­toons and the NFL will cre­ate exclu­sive video seg­ments with NFL Net­work ana­lyst and Pro Foot­ball Hall of Famer Deion Sanders. Dur­ing the weekly video seg­ments, which pre­miere on Nick­toons fol­low­ing Sunday’s NFL action, Sanders will pro­vide his top three plays from games played that week.
Sea­son two begins with Ish and his fam­ily relo­cat­ing to Can­ton, Ohio, home of the Pro Foot­ball Hall of Fame, where he dis­cov­ers the NFL is fac­ing a new foe, Wild Card, and his wing­man, Drop Kick. The pair schemes to destroy the NFL and the world by tar­get­ing the 32 teams’ Mega­cores – the essence of each team, its fans and its com­mu­nity – and the Core itself. With the esca­la­tion of this con­flict, Ish height­ens his own train­ing, skills and pow­ers and is joined by an unlikely group of heroes, mem­bers of his local Youth Foot­ball Tackle league.

NFL Rush Zone: Sea­son of the Guardians will be acces­si­ble on Nicktoons.com and NFLRUSH.com fol­low­ing each episode’s on-air pre­miere. They will also be re-aired on NFL Net­work and pro­duced in high def­i­n­i­tion for avail­abil­ity on video boards in NFL sta­di­ums across the country.

NFL Rush Zone: Sea­son of the Guardians is pro­duced by Roll­man Enter­tain­ment, Inc. The team is led by Roll­man Enter­tain­ment CEO Eric Roll­man, who pre­vi­ously served as pres­i­dent of Mar­vel Ani­ma­tion and worked on numer­ous ani­mated TV series, includ­ing The Avengers: World’s Great­est Heroes, Mar­vels Super Hero Squad and Iron Man Armored Adventures.

Nick­elodeon and the NFL ini­ti­ated their part­ner­ship in 2010 with Rush Zone: Guardians of the Core, which launched as a short-form series. The 22-chapter micro-series fol­lowed 10-year-old unlikely kid hero Ish on his des­tiny to pro­tect shards of a power source that were for­ti­fied in NFL sta­di­ums across the coun­try. Ish’s pow­er­ful enemy, Sud­den Death, used an army of Blitz Botz in a plan to hunt down the shards and destroy the NFL in an attempt to take over the world. How­ever, with a secret avatar, known as “The Sub,” Ish ulti­mately defeated Sud­den Death in the sea­son finale at Cow­boys Sta­dium dur­ing Super bowl XLV.

The NFLRUSH ZONE, a role play­ing game on NFLRUSH.com, was launched in Decem­ber 2007 and today has more than 2.5 mil­lion reg­is­tered users. The NFLRUSH ZONE is an immer­sive vir­tual world where kids are able to cre­ate avatars, join their favorite team, play games, chat, and com­pete with friends in a safe and fun envi­ron­ment. All 32 teams are rep­re­sented within the NFLRUSH ZONE with dis­tinct team lands and team Rush­erz and Avatars.

NFLRUSH ZONE will be acces­si­ble on mobile devices this sea­son and will fea­ture exclu­sive con­tent asso­ci­ated with the ani­mated TV series, includ­ing achieve­ments and games linked to the show. Users will become NFLRUSH Zone Guardians, immers­ing them­selves in the world as they “Enter the RUSH ZONE” with Ish and his fel­low Guardians.

Russell Hicks named Nick’s president of content

Russell Hicks

Rus­sell Hicks

Rus­sell Hicks, a 14-year Nick­elodeon vet­eran and its chief cre­ative offi­cer since 2008, has been named to the new posi­tion of pres­i­dent of con­tent devel­op­ment and pro­duc­tion for the Nick­elodeon Group.

Hicks will be based at Nickelodeon’s Bur­bank and Santa Mon­ica, Cal­i­for­nia offices, where he will lead the company’s ani­ma­tion and live-action devel­op­ment and pro­duc­tion teams for all of Nickelodeon’s con­tent platforms.

The announce­ment was made Wednes­day by Nick­elodeon Group pres­i­dent Cyma Zarghami, to whom Hicks will con­tinue to report.

Prior to work­ing at Nick­elodeon, Hicks was vice-president of mar­ket­ing of Car­toon Network/Turner brands for Warner Broth­ers, where he was respon­si­ble for the mar­ket­ing and cre­ative that turned Scooby Doo and the Power Puff Girls into cul­tural icons. Hicks started his career as an ani­ma­tor that led him to work on Teddy Rux­pin, the first talk­ing teddy bear, for Worlds of Won­der toys. It is this com­bi­na­tion of both ani­ma­tion and con­sumer prod­ucts that has given Hicks his exten­sive knowl­edge of the children’s enter­tain­ment world.

The newly cre­ated posi­tion estab­lishes cen­tral­ized, West Coast lead­er­ship of all Nickelodeon’s con­tent teams, and pro­vides direct, on-the-ground over­sight of the largest and most diverse devel­op­ment slate in the network’s his­tory. Report­ing to Hicks will be Rich Mag­a­l­lanes, senior vice-president of ani­ma­tion for cur­rent series; Margie Cohn, who will serve in the new role of pres­i­dent of con­tent devel­op­ment, work­ing across ani­ma­tion, live-action and dig­i­tal; Paula Kaplan, who will now serve as exec­u­tive vice-president of cur­rent series; Teri Weiss, exec­u­tive vice-president of Nick­elodeon preschool devel­op­ment and pro­duc­tion; Ali­son Dex­ter, exec­u­tive vice-president of Nick­elodeon Pro­duc­tions; and Keith Dawkins, senior vice-president and gen­eral man­ager for Nickelodeon’s Nick Jr., Nick­toons and Teen­Nick channels.

Rus­sell has been one of the dri­ving forces behind the Nick­elodeon brand,” said Zarghami. “As we con­tinue our ambi­tious evo­lu­tion of Nick­elodeon, Rus­sell will ensure that our rich and diver­si­fied devel­op­ment slate, as well as our new and estab­lished pro­duc­ing part­ners, will all serve our cre­ative vision for the net­work and deliver for our audi­ences. As the new devel­op­ment sea­son begins, this is the per­fect moment for Rus­sell to take the helm.”

Nickelodeon’s recently announced devel­op­ment slate includes more than a dozen new ani­ma­tion, live-action and TV-movie projects as part of the network’s deep com­mit­ment to new con­tent. The slate fea­tures top cre­ative tal­ent in front of and behind the cam­era and iconic char­ac­ters from the network’s most pop­u­lar series that will begin rolling out this fall and into 2013.

These projects include the CG-animated series Mon­sters vs. Aliens and the 2D San­jay & Craig, as well as the highly antic­i­pated return of Teenage Mutant Ninja Tur­tles in Sep­tem­ber. For preschool, the net­work is adding the curriculum-based ani­mated series Monty and Norville, and a pilot for Blaze and the Mon­ster Machines.

Brown John­son, who has served as the pres­i­dent of ani­ma­tion since 2008, will be leav­ing her role to pur­sue her own cre­ative endeav­ors. John­son over­saw the network’s suc­cess­ful part­ner­ships with Dream­Works Ani­ma­tion SKG, as well as the brand-new, CG-animated Teenage Mutant Ninja Tur­tles. She also was respon­si­ble for lead­ing Nickelodeon’s ground­break­ing preschool pro­gram­ming, includ­ing Blue’s Clues and Dora the Explorer, for more than two decades.

Brown’s con­tri­bu­tions to Nick­elodeon are many, includ­ing being the key archi­tect behind our preschool lead­er­ship,” added Zarghami. “She leaves an indeli­ble impact on gen­er­a­tions of kids for which we will always be incred­i­bly grateful.”

Hicks, as Nickelodeon’s chief cre­ative offi­cer, over­saw all of Nick­elodeon cre­ative, on-air pro­mo­tions, con­sumer prod­ucts, brand and adver­tis­ing divi­sions, and led the prod­uct devel­op­ment and cre­ative posi­tion­ing of Nickelodeon’s brands and prop­er­ties and ensured that it rep­re­sented Nickelodeon’s “Kids’ First” phi­los­o­phy and sup­ported the com­pany mis­sion to pro­vide sur­pris­ing and play­ful expe­ri­ences for its audi­ences. In 2009, he led an unprece­dented cre­ative review of the Nick­elodeon brand and reimag­ined its logo to rep­re­sent the growth the com­pany had attained after 30 years, while also main­tain­ing and reflect­ing the company’s core attributes.

Hicks attended Cal­i­for­nia State Uni­ver­sity Fuller­ton, where he stud­ied illus­tra­tion and design.

Nickelodeon OKs new animated, live-action series



Nick­elodeon announced Fri­day that it has green­lit over a dozen new ani­ma­tion, live-action and TV-movie projects — fea­tur­ing top cre­ative tal­ent in front of and behind the cam­era, iconic char­ac­ters from its most pop­u­lar series and an ani­mated talk­ing snake — that will begin rolling out this fall and into 2013.

The CG-animated series Mon­sters vs. Aliens and 2D-series San­jay & Craig have been green­lit, with both pro­duc­tions based at Nickelodeon’s Ani­ma­tion Stu­dio in Bur­bank, Cal­i­for­nia. In addi­tion, Nick preschool has added a new ani­mated series, Monty and Norville, and two pilots, Blaze and the Mon­ster Machines and Bad Seeds.

Nick­elodeon, the top pro­ducer of tele­vi­sion ani­ma­tion in the United States, is in pro­duc­tion on three new series and two new pilots.

Cur­rent Productions:

San­jay & Craig (Nick­elodeon series) — A clas­sic tale of boy meets snake, this 20-episode, 2D-animated series fol­lows two best buds who ded­i­cate their lives to becom­ing the coolest, most rebel­lious dudes in the neigh­bor­hood. San­jay & Craig is cre­ated by Jim Dirschberger, Jay How­ell and Andreas Trolf, and exec­u­tive pro­duced by Nick alumni Will McRobb and Chris Vis­cardi (The Adven­tures of Pete & Pete, Alvin and the Chipmunks).

Mon­sters vs. Aliens (Nick­elodeon series) — An exten­sion of the block­buster movie, the all-new CG-animated tele­vi­sion series fea­tures the lov­able mon­sters and a whole new group of nefar­i­ous aliens liv­ing and work­ing together at Area 50-something. Green­lit for 26 episodes, the series will be exec­u­tive pro­duced by Bob Schoo­ley, Mark McCorkle and Brett Haa­land (The Pen­guins of Mada­gas­car).

Monty and Norville (Nick­elodeon preschool series/working title) — Monty and Norville fol­lows the adven­tures of a five-year-old troll named Monty and his dragon friend Norville. With the help of view­ers at home, Monty can use his magic stick to make incred­i­ble things hap­pen as long as he uses the right words. The new ani­mated 26-episode series, cre­ated by Adam Peltz­man (head writer, Blue’s Clues, The Back­yardi­gans), will intro­duce a lit­er­acy cur­ricu­lum to Nickelodeon’s preschool audience.


Bad Seeds (Nick­elodeon pilot) — From Sponge­Bob SquarePants alum­nus and Chow­der cre­ator Carl Green­blatt, Bad Seeds is about a good bird run­ning with the bad crowd… and hav­ing a great time!

Blaze and the Mon­ster Machines (Nick­elodeon preschool pilot/working title) — Blaze and the Mon­ster Machines is a CG-animated, inter­ac­tive pro­gram about an eight-year-old boy named AJ and his incred­i­ble mon­ster truck Blaze. AJ, Blaze and their friend Mad­die fight their arch neme­sis Crusher, along with a fleet of other trucks. The series fea­tures a STEM (Sci­ence, Tech­nol­ogy, Engi­neer­ing and Math) cur­ricu­lum and is cre­ated by Jeff Borkin (head writer, Team Umi­zoomi, Lit­tle Ein­steins) and Ellen Mar­tin (pro­ducer, Bub­ble Gup­pies, The Back­yardi­gans).

Nickelodeon’s Robot & Monster Premieres Today

Robot & Monster

Robot & Monster

Nickelodeon’s brand-new CG-animated buddy com­edy, Robot and Mon­ster, pre­mieres on Sat­ur­day, August 4 at 11:00 a.m. (ET/PT). The series fol­lows the friend­ship and adven­tures of the most unlikely best-friend duo, Robot, a mechan­i­cal and self-proclaimed genius, and Mon­ster, a happy-go-lucky organic. These pals live in a strange world where robots and mon­sters, also known as mechan­i­cals and organ­ics, live side-by-side and every­body is united by a love for bacon.

Together, the relent­lessly ambi­tious Robot and patho­log­i­cally con­tent Mon­ster form an unlikely friend­ship. Forged in the fires of child­hood, they are now insep­a­ra­ble as they try to find their way in the world.

In the pre­miere episode, “Monster’s Great Escape,” Mon­ster is shocked to dis­cover that Robot had played a prac­ti­cal joke on him dur­ing their youth. So, Mon­ster decides to get even by pulling an elab­o­rate prank on Robot. How­ever, prac­ti­cal jokes don’t come nat­u­rally to Mon­ster and the joke he pulls ends up being on him­self. Next in “Game Boys,” Mon­ster helps Robot achieve his life-long dream of play­ing in a Pole-O game, a com­bi­na­tion between rugby and caber toss­ing. This could very well be the high­light of Robot’s life… assum­ing he survives.

Robot & Mon­ster is writ­ten by Joshua Sternin and Jef­frey Ven­ti­m­ilia, real life best friends and com­edy vet­er­ans who have writ­ten for such hits as Rio, The Simp­sons, That 70’s Show and Sur­viv­ing Christ­mas. David Pressler cre­ated the char­ac­ters Robot and Mon­ster. He is the artist and char­ac­ter designer who has used sculp­ture and illus­tra­tion to fuse two of his pri­mary pas­sions, fine art and entertainment.

Legend of Korra Draws 4.5 Mill Viewers

The Legend of Korra

The Leg­end of Korra

Nickelodeon’s highly antic­i­pated pre­miere of The Leg­end of Korra, scored a strong 4.5 mil­lion total view­ers, rank­ing as basic cable’s number-one kids’ show and top ani­mated pro­gram for the week with total view­ers.  The series, which con­tin­ues the mythol­ogy of the beloved ani­mated fran­chise Avatar: The Last Air­ben­der, also posted dou­ble and triple-digit increases across all kid and tween demos, aver­ag­ing a 5.7/1.2 mil­lion K6-11 (+36%), 6.3/1.3 mil­lion T9-14 (+125%) and 5.5/1.9 mil­lion K2-11 (+17%). The Leg­end of Korra also ranks as the network’s most-watched ani­mated series pre­miere in three years.

This past Feb­ru­ary, Nick­elodeon cre­ated “Korra Nation,” an online pro­gram for The Leg­end of Korra super­fans clam­or­ing for details and new fans just dis­cov­er­ing the prop­erty. There was a 750% increase in daily social chat­ter over the first seven weeks since launch, and the series peaked at 2.2 mil­lion men­tions on March 24, earn­ing more chat­ter than the sea­son pre­miere of Mad Men, accord­ing to Social­Radar. The first episode of the series was fea­tured on iTunes, Xbox, Playsta­tion, Ama­zon, VOD and Vudu in advance of its on-air pre­miere, and was down­loaded and streamed more than 500,000 times. The Leg­end of Korra has been the number-one kids’ TV sea­son for the past 10 days, and has been in the top ten TV sea­son list on all of iTunes.

The Leg­end of Korra takes place 70 years after the events of Avatar: The Last Air­ben­der and fol­lows the next Avatar– a girl named Korra who is from the South­ern Water Tribe.  With three of the four ele­ments under her belt (Earth, Water and Fire), Korra seeks to mas­ter Air.  Her quest leads her to Repub­lic City, the mod­ern “Avatar” world that is a vir­tual melt­ing pot where ben­ders and non-benders from all nations live and thrive.  Korra quickly dis­cov­ers that the metrop­o­lis is plagued by crime as well as a grow­ing anti-bending rev­o­lu­tion that threat­ens to rip the city apart.  Under the tute­lage of Aang’s son, Ten­zin, Korra begins her air­bend­ing train­ing while deal­ing with the dan­gers at large.  The Leg­end of Korra will air reg­u­larly on Sat­ur­days at 11:00 a.m. (ET/PT) on Nickelodeon.