Who lives in a pineapple under the sea and may be coming soon to a theme park, zoo or aquarium near you? SpongeBob SquarePants.
Nickelodeon is teaming again with attraction powerhouse SimEx-Iwerks Entertainment and creative studio Super 78 to bring the smash hit cartoon series to life in SpongeBob SquarePants 4-D – The Great Jelly Rescue. With stunning 3-D graphics and a dramatic assortment of scents, sounds and physical interplay, the new attraction will offer an immersive, one-of-a-kind 4-D experience. Production of the film is currently underway, and the experience will debut around the world at select venues next spring.
Fans of all ages will join SpongeBob and his trusty pals Patrick and Sandy on a deep-sea adventure as they try to prevent their arch-enemy, Plankton, from harvesting the ocean’s jellyfish for his own evil use. The race is on as SpongeBob and gang encounter obstacles and mishaps as they try to foil Plankton’s villainous plot.
“SpongeBob is an international superstar and this exciting new attraction gives fans the opportunity to feel like they are part of his undersea world,” said Super 78 principal Brent Young. “This experience shares a conservation message using a charming storyline and special effects that engage all the senses. It even adds a fifth dimension of sorts that taps the capricious humor SpongeBob is famous for.”
“This is our third film partnership with Nickelodeon,” said Mike Frueh, senior vice-president of film distribution for SimEx-Iwerks. “Based on the success of the original SpongeBob 4-D Experience and most recently, Dora and Diego 4-D Adventure, we are delighted to be partnering with both Nickelodeon and Super 78 to bring a new SpongeBob 4-D experience to the 4-D screen.”
“SpongeBob SquarePants is an iconic and beloved property, with a global fan base,” said Gerald Raines, vice-president, of Nickelodeon recreation business development. “This new experience, which integrates 3-D technology and dazzling in-theater effects, will engage fans the world over with a positive and entertaining message.”