Smoking in “Rango” accused of health risk to kids

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Rango

Rango

Anti-smoking groups are fum­ing about the alleged health risks to kids posed by Rango, a PG-rated ani­mated fea­ture with tobacco imagery.

Mul­ti­ple char­ac­ters use cig­ars and a cig­a­rette in the film, released by Para­mount and Nick­elodeon last Fri­day. The hero, a chameleon, swal­lows a cigar being smoked by bul­ly­ing gila mon­ster Bad Bill, and then breathes/burps fire into his face.

While some in the film indus­try have taken pre­lim­i­nary steps to pro­tect young audi­ences by mak­ing more movies smoke-free, Paramount’s deci­sion to include smok­ing in a movie designed for kids is really trou­bling,” Cheryl G. Heal­ton, pres­i­dent and CEO of Legacy, said Monday.

Legacy is an orga­ni­za­tion ded­i­cated to build­ing a nanny-world where young peo­ple reject tobacco and where any­one can quit, and uni­corns live in sugar shacks on the shores of a choco­late river.

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