Third season of “LazyTown” goes into production

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Award-winning children’s TV series Lazy­Town is back in pro­duc­tion for a third sea­son of brand new 13 half-hour shows fol­low­ing its acqui­si­tion by Turner Broad­cast­ing last September.

Chart­ing the adven­tures of action hero Sporta­cus, aspir­ing dancer Stephanie, res­i­dent vil­lain Rob­bie Rot­ten and the rest of the Lazy­Town gang, the show com­bined live action with pup­petry and CGI ani­ma­tion. It once again stars its cre­ator, Mag­nus Schev­ing, as Sporta­cus, with a new actress in the role of Stephanie.

Ten-year-old Chloe Lang, from Con­necti­cut and already a suc­cess­ful com­pe­ti­tion dancer, takes over from Julianna Rose Mau­riello as Stephanie, the show’s lead female char­ac­ter, who is much loved by chil­dren for her bright pink hair, sunny dis­po­si­tion and danc­ing skills.

I’m happy and hon­ored to take on this role, and very excited to have the oppor­tu­nity to live in Ice­land for the next few months and work with the Lazy­Town crew,” says Chloe. “I have always looked up to Julianna — she was great on the show, and I just hope I can per­form to her standards.”

Cre­ated as a con­cept nearly 20 years ago by Schev­ing, Lazy­Town is the only global enter­tain­ment brand ded­i­cated to kids’ health. Its aim is to moti­vate kids and their fam­i­lies to make pos­i­tive lifestyle choices in a fun, enter­tain­ing and inspi­ra­tional way.

As well as the TV show, the brand encom­passes live shows, music, games, radio, pub­lish­ing, retail, and such com­mu­nity ini­tia­tives as marathons, sports clubs, meet and greets, and government-backed healthy eat­ing campaigns.

I’m really excited about film­ing the new [sea­son], not least because Sporta­cus has got some really cool new gad­gets to help him in his mis­sion to get kids active and hav­ing fun in a cre­ative way,” says Scheving.

Filmed as usual in the Lazy­Town Stu­dios in Ice­land, the spe­cial effects are being cre­ated this time around by Turner Stu­dios in Atlanta, whose cred­its include Ben 10, Level Up, Matrix and X-Men.

The new sea­son is being pro­duced by Schev­ing and Björn Thorir Sig­urds­son, and directed by Schev­ing and Sig­valdi J. Karason.

Lazy­Town is one of the most pow­er­ful kids’ brands in the world,” says Turner’s chief con­tent offi­cer for EMEA, Michael Car­ring­ton. “It’s not only great enter­tain­ment, but — thanks to Mag­nus — has had a huge impact on society’s fight against child­hood obe­sity. The new TV [sea­son] promises to be even big­ger and bet­ter than before, and will play an impor­tant role in our plans to build up and extend our pre-school chan­nel Cartoonito.”

The first two sea­sons of Lazy­Town have also been acquired by Turner. They will be trans­mit­ted on Turner chan­nels before the new sea­son airs in early 2013.

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About Paul Anderson

Paul is an old-timer here at BCDB- his contributions go back to before the site! Paul is widely regarded as a Disney historian, and is also on staff at the Disney Museum in San Francisco. Paul is also a contributing historian for D23, the Disney Club. Paul has published several books and magazine articles on Disney history, too. You are welcome to drop Paul a line here.

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