Nick Teams With NFL… Again!

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Nick­elodeon and the National Foot­ball League con­tinue their rela­tion­ship with NFL Rush Zone: Sea­son of the Guardians, the sec­ond sea­son of the first-ever orig­i­nal half-hour ani­mated series devel­oped by a major U.S. sports league and a cable net­work, the two enti­ties jointly announced today.

The sec­ond install­ment of the Nick­toons series (24 episodes) – based on NFLRUSH ZONE, the NFL’s online world for kids – is set to pre­miere on Nick­toons this Novem­ber and fol­lows kid pro­tag­o­nist Ish­mael (Ish) and his friends on a jour­ney to pro­tect the league’s 32 teams and the world from a plot­ting mas­ter villain.

Dur­ing each episode, view­ers will hear NFL play­ers and coaches voic­ing their ani­mated per­sonas, includ­ing New Orleans Saints quar­ter­back Drew Brees, who passed for an NFL record 5,476 yards in 2011; Detroit Lions All-Pro wide receiver Calvin John­son; Dal­las Cow­boys Pro Bowl line­backer DeMar­cus Ware; and New York Jets head coach Rex Ryan.

We are proud to part­ner with the NFL to bring Nick­toons view­ers a full-length sec­ond sea­son of NFL Rush Zone,” said Keith Dawkins, Senior Vice Pres­i­dent & Gen­eral Man­ager, Nick­toons, Teen­Nick and Nick Jr. “Com­bin­ing rich sto­ry­telling, ani­ma­tion, fan­tasy and kid-relatable con­tent with team­work, com­pe­ti­tion and the world of the NFL, NFL Rush Zone truly reflects the best of our two worlds.”

We are thrilled to con­tinue our rela­tion­ship with Nick­elodeon by expand­ing the NFLRUSH ZONE world that kids love through a first-of-its-kind, ani­mated series,” said NFL Vice Pres­i­dent of Fan Strat­egy and Mar­ket­ing Peter O’Reilly. “Young fans and par­ents will relate to our unlikely heroes while also expe­ri­enc­ing their favorite NFL teams and play­ers in a whole new ani­mated way.”

In addi­tion to the new series, Nick­toons and the NFL will cre­ate exclu­sive video seg­ments with NFL Net­work ana­lyst and Pro Foot­ball Hall of Famer Deion Sanders. Dur­ing the weekly video seg­ments, which pre­miere on Nick­toons fol­low­ing Sunday’s NFL action, Sanders will pro­vide his top three plays from games played that week.
Sea­son two begins with Ish and his fam­ily relo­cat­ing to Can­ton, Ohio, home of the Pro Foot­ball Hall of Fame, where he dis­cov­ers the NFL is fac­ing a new foe, Wild Card, and his wing­man, Drop Kick. The pair schemes to destroy the NFL and the world by tar­get­ing the 32 teams’ Mega­cores – the essence of each team, its fans and its com­mu­nity – and the Core itself. With the esca­la­tion of this con­flict, Ish height­ens his own train­ing, skills and pow­ers and is joined by an unlikely group of heroes, mem­bers of his local Youth Foot­ball Tackle league.

NFL Rush Zone: Sea­son of the Guardians will be acces­si­ble on Nicktoons.com and NFLRUSH.com fol­low­ing each episode’s on-air pre­miere. They will also be re-aired on NFL Net­work and pro­duced in high def­i­n­i­tion for avail­abil­ity on video boards in NFL sta­di­ums across the country.

NFL Rush Zone: Sea­son of the Guardians is pro­duced by Roll­man Enter­tain­ment, Inc. The team is led by Roll­man Enter­tain­ment CEO Eric Roll­man, who pre­vi­ously served as pres­i­dent of Mar­vel Ani­ma­tion and worked on numer­ous ani­mated TV series, includ­ing The Avengers: World’s Great­est Heroes, Mar­vels Super Hero Squad and Iron Man Armored Adventures.

Nick­elodeon and the NFL ini­ti­ated their part­ner­ship in 2010 with Rush Zone: Guardians of the Core, which launched as a short-form series. The 22-chapter micro-series fol­lowed 10-year-old unlikely kid hero Ish on his des­tiny to pro­tect shards of a power source that were for­ti­fied in NFL sta­di­ums across the coun­try. Ish’s pow­er­ful enemy, Sud­den Death, used an army of Blitz Botz in a plan to hunt down the shards and destroy the NFL in an attempt to take over the world. How­ever, with a secret avatar, known as “The Sub,” Ish ulti­mately defeated Sud­den Death in the sea­son finale at Cow­boys Sta­dium dur­ing Super bowl XLV.

The NFLRUSH ZONE, a role play­ing game on NFLRUSH.com, was launched in Decem­ber 2007 and today has more than 2.5 mil­lion reg­is­tered users. The NFLRUSH ZONE is an immer­sive vir­tual world where kids are able to cre­ate avatars, join their favorite team, play games, chat, and com­pete with friends in a safe and fun envi­ron­ment. All 32 teams are rep­re­sented within the NFLRUSH ZONE with dis­tinct team lands and team Rush­erz and Avatars.

NFLRUSH ZONE will be acces­si­ble on mobile devices this sea­son and will fea­ture exclu­sive con­tent asso­ci­ated with the ani­mated TV series, includ­ing achieve­ments and games linked to the show. Users will become NFLRUSH Zone Guardians, immers­ing them­selves in the world as they “Enter the RUSH ZONE” with Ish and his fel­low Guardians.

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About Paul Anderson

Paul is an old-timer here at BCDB- his contributions go back to before the site! Paul is widely regarded as a Disney historian, and is also on staff at the Disney Museum in San Francisco. Paul is also a contributing historian for D23, the Disney Club. Paul has published several books and magazine articles on Disney history, too. You are welcome to drop Paul a line here.

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