Kung Fu Panda 2″ integrated into CityVille game

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"Kung Fu Panda"

Kung Fu Panda”

Dream­Works Ani­ma­tion SKG, Inc., Para­mount Pic­tures and Zynga announced Fri­day a new in-game item and quest for play­ers of the pop­u­lar game CityVille to pro­mote the open­ing of Kung Fu Panda 2, which debuts in the­aters Thursday.

This is the first-ever in-game inte­gra­tion within CityVille, Facebook’s largest and most pop­u­lar application.

CityVille’s more than 88 mil­lion monthly play­ers (accord­ing to App­Data) will be able to place a Kung Fu Panda 2–themed drive-in movie the­ater in their city. Play­ers who place the the­ater will also receive col­lec­tion items, mem­bers of Kung Fu Panda’s Furi­ous Five: Tigress, Crane, Man­tis, Viper and Mon­key. When all five items are col­lected, an exclu­sive Po the Panda statue will be unlocked and avail­able to play­ers as a reward for com­plet­ing the Kung Fu Panda 2 quest.

Nearly a third of all Kung Fu Panda fans on Face­book have also played CityVille, so the inte­gra­tion is a nat­ural fit and some­thing we think our play­ers will love,” said Manny Anekal, global direc­tor of brand adver­tis­ing at Zynga. “It’s impor­tant that we col­lab­o­rate with inno­v­a­tive brands like Dream­Works Ani­ma­tion that res­onate with and are mean­ing­ful to our play­ers and enhance their game play.”

Our exclu­sive inte­gra­tion of Kung Fu Panda 2 in Zynga’s CityVille gives mil­lions of play­ers a fun and deeply inter­ac­tive way of con­nect­ing with Po and the Furi­ous Five,” said Jason Alex, head of online mar­ket­ing at Dream­Works Ani­ma­tion. “Po jour­neys on a mem­o­rable kung fu quest in the movie, and through this online chal­lenge, we’re able to reward fans for fur­ther engag­ing with the char­ac­ters they love.”

The Kung Fu Panda 2 quest runs through May 31 on CityVille.

The announce­ment fol­lows recent Zynga movie-themed inte­gra­tions with Para­mount Pic­tures to bring Rango into the untamed wilder­ness of Fron­tierVille and with Dream­Works Ani­ma­tions on Mega­mind, where Mega­mind launched his very own “Mega-Farm” within Far­mVille. In the first 24-hour pro­mo­tion period, more than nine mil­lion peo­ple engaged with the “Mega-Farm.”

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