Newly opened Reel Rock GSW Studio has the unique distinction of becoming the first full-fledged animation facility in Jamaica. The studio was launched Monday evening at its Braemar Avenue headquarters in St Andrew. With a 12-member full time staff, the company is headed by directors Lorna Green, Wayne Sinclair and Fayval Williams.
Their first project is an animated guide to the importance of intellectual property which executive director Sinclair says should be complete in a year’s time. According to Sinclair, Reel Rock GSW Studio will work on various projects, many of them educational in nature.
Sinclair told the Jamaica Observer that Reel Rock GSW Studio is in discussions with Bento Box out of Hollywood, California, and Paris-based Studio Red Frog on possible ventures. Sinclair believes there is a lot of scope for local animation.
“It (animation) is an industry that is ripe for the talents that we have here. Because we are very deep in our creativity in all areas and animation touches all areas of the creative industry, not just illustration and artistry,” he said.
One of Reel Rock GSW Studio’s strategic partners is Toon Boom Animation Incorporated, located in Montreal, Canada.
Joan Vogelesang, president and CEO of Toon Boom Animation, said her company’s software enables Reel Rock to collaborate with studios around the world.
“We will introduce this studio to as many international studios as we can. We are in 122 countries and we deal with every major studio in the world,” Vogelesang said.
Minister of Science, Technology and Mining Phillip Paulwell was also at the launch and shared his perspective with the Observer.
“I am thoroughly impressed with the unfolding of this venture. It is clear to us that Jamaica can corner a significant share of this animation market,” he said.