Irish Brown Bag Expanding

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Brown Bag Films

Brown Bag Films

Dublin-based Brown Bag Films is expand­ing their employee base to 125, more than dou­bling size in the past two years. The firm’s most recent Dis­ney series, and the top-rated pre-school show in the U.S., Doc McStuffins, attracted almost five mil­lion view­ers and will expand to Europe this autumn.

Despite the good job num­bers, prof­its at Brown Bag are off from the pre­vi­ous years. Sig­nif­i­cant invest­ment in scal­ing up the Brown Bag Films busi­ness last year had the direc­tors antic­i­pat­ing a loss for 2011. Prof­its are down 33%, from 4.5 mil­lion Euro end­ing April 201 to 3 mil­lion Euro end­ing Decem­ber 2010.However, the direc­tors state in the cap­i­tal invest­ments made in 2010 is antic­i­pated to lead to long-term profitability.

The firm is cur­rently in full pro­duc­tion for a sec­ond sea­son of the Bafta-nominated Octo­nauts for the BBC and a sec­ond sea­son of Doc McStuffins, while the Happy Hug­gle­mon­sters will first air for Dis­ney Junior in over 150 coun­tries this autumn.

Founded in 1994 by Cathal Gaffney and Dar­ragh O’Connell based in Dublin, Ire­land, Brown Bag Films has received Oscar nom­i­na­tions for short films Give Up Yer Aul Sins and Granny O’Grimm’s Sleep­ing Beauty.

Last month, Brown Bag Films expanded its enter­tain­ment range by estab­lish­ing a new enter­tain­ment brand, Ice­house, that is ded­i­cated “to cre­at­ing, pro­duc­ing and dis­trib­ut­ing enter­tain­ment for grown-ups”.

The direc­tors also warn that “ani­ma­tion stu­dios in lower-cost coun­tries are rapidly increas­ing their capa­bil­i­ties to com­pete in our markets”.

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About Dave Koch

Editor and publisher of the Big Cartoon DataBase, Dave has been involved in cartoons since opening the Cartoon Factory animation art gallery in 1993. You may contact Dave here.

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