Dublin-based Brown Bag Films is expanding their employee base to 125, more than doubling size in the past two years. The firm’s most recent Disney series, and the top-rated pre-school show in the U.S., Doc McStuffins, attracted almost five million viewers and will expand to Europe this autumn.
Despite the good job numbers, profits at Brown Bag are off from the previous years. Significant investment in scaling up the Brown Bag Films business last year had the directors anticipating a loss for 2011. Profits are down 33%, from 4.5 million Euro ending April 201 to 3 million Euro ending December 2010.However, the directors state in the capital investments made in 2010 is anticipated to lead to long-term profitability.
The firm is currently in full production for a second season of the Bafta-nominated Octonauts for the BBC and a second season of Doc McStuffins, while the Happy Hugglemonsters will first air for Disney Junior in over 150 countries this autumn.
Founded in 1994 by Cathal Gaffney and Darragh O’Connell based in Dublin, Ireland, Brown Bag Films has received Oscar nominations for short films Give Up Yer Aul Sins and Granny O’Grimm’s Sleeping Beauty.
Last month, Brown Bag Films expanded its entertainment range by establishing a new entertainment brand, Icehouse, that is dedicated “to creating, producing and distributing entertainment for grown-ups”.
The directors also warn that “animation studios in lower-cost countries are rapidly increasing their capabilities to compete in our markets”.