Guardians Slow to Rise, Opens in Fourth Place

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Rise Of The Guardians

Rise Of The Guardians

Such child­hood heroes as the Tooth Fairy and Santa Claus save the world in Rise of the Guardians, but they didn’t stop the movie from open­ing in fourth place over the five-day Thanks­giv­ing weekend.

Fea­tur­ing the voices of Chris Pine and Alec Bald­win, the Dream­Works Ani­ma­tion movie made $32.6 mil­lion since open­ing Wednes­day, includ­ing $24 mil­lion over the week­end itself.

That’s a far cry from the $64 mil­lion made by teen vam­pire sequel The Twi­light Saga: Break­ing Yawn — Part 2 in its sec­ond weekend.

Rise of the Guardians was pro­duced by DWA for about $145 mil­lion. Dis­trib­u­tor Para­mount Pic­tures had expected it to gross $35 mil­lion in its first five days, accord­ing to Box Office Mojo.

Based on children’s author William Joyce’s book series The Guardians of Child­hood, the film is the last being dis­trib­uted by Para­mount will release for DWA. Next year, Dream­Works Ani­ma­tion movies will be dis­trib­uted by Fox.

Observ­ing “the great par­ent reac­tions we’ve seen” to the film, Anne Globe, Dream­works’ chief mar­ket­ing offi­cer, said it was one of the few choices for fam­i­lies through the end of the year. The stu­dio is “hop­ing for very long legs through the hol­i­days,” she added.

In sixth place was Disney’s Wreck-It Ralph, which brought in $23 mil­lion. It was in fourth place the pre­vi­ous week­end. So far, Wreck-It Ralph has made $149.5 mil­lion domestically.

The North Amer­i­can box office for the Thanks­giv­ing week­end (Wednes­day to Sun­day) reached $290 mil­lion, beat­ing the pre­vi­ous hol­i­day week­end record of $273 mil­lion set in 2009, when The Twi­light Saga: New Moon was the leader.

Week­end ticket sales in the United States and Canada were com­piled by the box office divi­sion of Hollywood.com.

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