Such childhood heroes as the Tooth Fairy and Santa Claus save the world in Rise of the Guardians, but they didn’t stop the movie from opening in fourth place over the five-day Thanksgiving weekend.
Featuring the voices of Chris Pine and Alec Baldwin, the DreamWorks Animation movie made $32.6 million since opening Wednesday, including $24 million over the weekend itself.
That’s a far cry from the $64 million made by teen vampire sequel The Twilight Saga: Breaking Yawn – Part 2 in its second weekend.
Rise of the Guardians was produced by DWA for about $145 million. Distributor Paramount Pictures had expected it to gross $35 million in its first five days, according to Box Office Mojo.
Based on children’s author William Joyce’s book series The Guardians of Childhood, the film is the last being distributed by Paramount will release for DWA. Next year, DreamWorks Animation movies will be distributed by Fox.
Observing “the great parent reactions we’ve seen” to the film, Anne Globe, Dreamworks’ chief marketing officer, said it was one of the few choices for families through the end of the year. The studio is “hoping for very long legs through the holidays,” she added.
In sixth place was Disney’s Wreck-It Ralph, which brought in $23 million. It was in fourth place the previous weekend. So far, Wreck-It Ralph has made $149.5 million domestically.
The North American box office for the Thanksgiving weekend (Wednesday to Sunday) reached $290 million, beating the previous holiday weekend record of $273 million set in 2009, when The Twilight Saga: New Moon was the leader.
Weekend ticket sales in the United States and Canada were compiled by the box office division of Hollywood.com.