Geoffrey Ammer, 62, was Disney marketing executive

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Geoffrey Ammer

Geof­frey Ammer

Long­time Hol­ly­wood mar­ket­ing exec­u­tive Geof­frey Ammer, who worked with such ani­mated films as Toy Story 2, Mulan and A Bug’s Life, died Sun­day morn­ing at St. John’s Health Cen­ter in Santa Mon­ica, Cal­i­for­nia. He was 62.

He died after being rushed from his home, where he had suf­fered a heart attack.

The Toledo, Ohio native recently founded his own inde­pen­dent mar­ket­ing and dis­tri­b­u­tion com­pany, Clar­ius Enter­tain­ment, serv­ing as its pres­i­dent and CEO. Based in Bev­erly Hills, Clar­ius Enter­tain­ment had a num­ber of projects in early stages, but had not yet financed and released a film.

Friend and for­mer for­mer 20th Cen­tury Fox col­league Tom Sherak, for­mer pres­i­dent of the Acad­emy of Motion Pic­ture Arts and Sci­ences, said that Ammer was set on mak­ing the new firm work.

They were finally get­ting ready to start. There is an ani­mated movie that will be released in Decem­ber. He was finally start­ing to enjoy the fruits of his labor in putting that com­pany together,” he said.

Ammer held a series of top mar­ket­ing posts at Dis­ney and other studios.

He helped release the live-action Dis­ney films The Insider, The Rock, 101 Dal­ma­tians, The Insider, Armaged­don and The Sixth Sense.

Born in Ammer grad­u­ated from Start High School in 1968. He received a degree in busi­ness from the Uni­ver­sity of Florida at Gainesville in 1977, mov­ing that year to Los Angeles.

Ammer left Fox in 1994 to join Cin­ergi Pro­duc­tions and head that studio’s world­wide mar­ket­ing. He then moved to the Walt Dis­ney Com­pany to become co-president of marketing.

Geof­frey Ammer is sur­vived by wife Mia Ric­chiuti Ammer; son Geof­frey George II, 7; daugh­ter Annie, 5; and sis­ters Con­nie Ulmer and Bon­nie Ammer.

A memo­r­ial ser­vice was held Fri­day morn­ing in the ball­room at the Bev­erly Hills Four Sea­sons Hotel.

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