Frankenweenie Hard to Swallow, Opens in 5th Place

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Frankenweenie (2012)

Franken­wee­nie (2012)

Tim Burton’s “Franken­wee­nie” was a bit of a dog at the box office, open­ing at a weak fifth place over the Colum­bus Day/Canadian Thanks­giv­ing weekend.

The Dis­ney release was screened in 3,005 North Amer­i­can the­aters, but made just $11.5 mil­lion. It cost $39 mil­lion to produce.

Franken­wee­nie had a “slower start than we would have hoped,” acknowl­edged an unnamed Dis­ney exec­u­tive. How­ever, audi­ences gave the black-and-white film about a boy who revives his dog a “B+” Cin­e­maS­core, which could lead to greater atten­dance figures.

But the movie won’t be seen in most for­eign coun­tries until the next six months.

Burton’s pre­vi­ous ani­mated fea­ture film, Corpse Bride, brought in $19.1 mil­lion in its first week­end of wide release in 2005. Like Franken­wee­nie, it employed stop-motion animation.

Dis­ney believes that good reviews and pos­i­tive audi­ence response will give Franken­wee­nie legs even after Halloween.

The movie itself is going to be its best sell­ing tool,” said Dave Hol­lis, Disney’s head of dis­tri­b­u­tion. “You have peo­ple com­ing out of the the­aters, they’ve had a great expe­ri­ence, and they’re telling their friends.”

The box-office leader was 20th Cen­tury Fox’s live-action Taken 2, which took in $50 mil­lion in North Amer­ica and another $55 mil­lion abroad this past weekend.

Way ahead of Franken­wee­nie, another tongue-in-cheek ani­mated hor­ror film — Sony Animation’s Hotel Tran­syl­va­nia dis­played great strength. It fin­ished in sec­ond place domes­ti­cally, just one rung below its open­ing weekend.

In its sec­ond week­end, the 3D film made between $26.3 mil­lion and $27.1 mil­lion at 3,352 venues, just 36% less than dur­ing the open­ing. Inter­na­tion­ally, it made $13.1 mil­lion to place third overseas.

So far, Gen­ndy Tartakovsky’s PG Hotel Tran­syl­va­nia has made $76.8 mil­lion domes­ti­cally. The Sony movie has col­lected $29.3 mil­lion over­seas for a world­wide total of $105.3 million.

In 10th place over its fourth week­end, Disney’s 3D re-release of Find­ing Nemo made $1.6 mil­lion on 1,746 screens for a cumu­la­tive domes­tic total of $39 mil­lion. It also made $600,000 over­seas this past weekend.

Mean­while, Ren­trak esti­mated that Mada­gas­car 3: Europe’s Most Wanted — with $23.3 mil­lion — was No. 2 on the list of week­end ticket sales over­seas for films dis­trib­uted by Hol­ly­wood stu­dios. Ice Age: Con­ti­nen­tal Drift tied for eighth place with $5.7 million.

Esti­mated ticket sales for Fri­day through Sun­day at United States and Cana­dian the­aters were released by Hollywood.com. Final domes­tic fig­ures are sched­uled for release Monday.

[Via Dead­line Hol­ly­wood — www.deadline.com/2012/10/friday-box-office-taken-2-taking-off-for-1-with-17-5m-friday-and-46m-weekend-frankenweenie-3-5m-friday13-3m-wkd/, Asso­ci­ated Press — news.yahoo.com/neeson-doubles-50m-taken-2-debut-160045887.html;_ylt=A2KJNTt7inJQakAAblbQtDMD]

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