DreamWorks Animation will hire a team of about ten to help curate shows and identify interesting programming. YouTube will be heavily involved in the program, selecting newly-uploaded and popular uploaded videos, which is owned by Google. The video-sharing website is heavily reliant on user-submitted content, and has not yet been a producer any content of its own.
The show is said to be produced in a hyper newsmagazine-style format akin to what “TMZ” looks like on TV.
DreamWorks Animation president Jeffrey Katzenberg has long been an advocate of driving his company to more Internet-related delivery. DreamWorks Animation recently partnered with Internet streaming company Netflix for the first ever streamed animated series, Turbo: F.A.S.T. DreamWorks Animation will ultimately be providing over 300 hour of content for Netflix.