In a major strange bedfellows pairing, DreamWorks Animation and Technicolor announce a joint venture in a content distribution deal. Their new company– called M-Go– will be pushing out content digitally. But not just DWA’s content… the agreement announced Tuesday are with NBCUniversal, Paramount Pictures, Sony Pictures Home Entertainment, Twentieth Century Fox and Warner Bros. Digital Distribution.
The new M-Go service will be pre-loaded on consumer electronics from Intel, Samsung and Vizio, and is scheduled to launch later this year. M-Go will also be available as a free service at www.mgo.com. M‐Go will also offer UltraViolet compatibility.
“The deals will enable consumers to rent or purchase day & date new release films, catch-up television and back catalog film and TV shows,” the company said. “M‐Go centralizes viewing in one easy place, bridging the divide between viewing platforms, content sources, delivery technologies and devices.”
John Batter, CEO of M‐Go, said: “Partners choose us because of the value M-Go brings to the marketplace by providing massive amounts of quality film and TV content on the devices people already use.”
M-Go currently uses the MediaNavi search and discovery platform for cloud-based services for consumers. The app-based service was launched in January. The service won the CSI award in the TV Everywhere / Multi-screen Video category earlier this month. The CSI Awards are one of the most comprehensive and competitive technology awards in the world. They reward technical and product marketing excellence in the cable, satellite, terrestrial broadcasting, IPTV, online/internet video and mobile TV sectors.