Disney-Pixar’s “Brave” premieres at Edinburgh fest

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The much-anticipated Disney-Pixar ani­mated film “Brave” will receive a glit­ter­ing Euro­pean pre­miere on the clos­ing night of the 66th Edin­burgh Inter­na­tional Film Fes­ti­val, Scot­tish First Min­is­ter First Min­is­ter Alex Salmond and fes­ti­val artis­tic direc­tor Chris Fuji­wara announced Tuesday.

Set in myth­i­cal Scot­land, Bravefea­tures some of the United Kingdom’s best-loved stars, includ­ing Kelly Mac­don­ald (as Princess Merida), Billy Con­nolly (King Fer­gus) and Emma Thomp­son (Queen Elinor).

The red car­pet will be rolled out June 30 at the Edin­burgh Fes­ti­val The­atre for a host of stars and film­mak­ers when the ani­mated tale of a coura­geous Scot­tish hero­ine is unveiled.

Salmond made the announce­ment about the pre­miere dur­ing his speech at VisitScotland’s Win­ning Years Con­fer­ence in Perth.

He told an audi­ence of tourism spe­cial­ists, oper­a­tors and busi­ness peo­ple assem­bled to dis­cuss how they could max­i­mize pro­mo­tional activ­ity by focus­ing on major events and mile­stones in the next few years.

I am delighted to announce that Hol­ly­wood will roll into town dur­ing the Edin­burgh Inter­na­tional Film Fes­ti­val when we host the Euro­pean pre­miere of Brave,” he said. “This will present us with an immense oppor­tu­nity when Scot­land will be cen­tre stage in the film with all the tourism and busi­ness oppor­tu­ni­ties this will bring. I fully expect that as the film launches across the world, so will aware­ness of Scot­land increase.”

The announce­ment came just days after Vis­itScot­land revealed that it had joined forces with Disney-Pixar in a cam­paign which is designed to pro­mote Scot­tish tourism across the world and bring a boost to the Scot­tish economy.

The pre­miere will pro­vide a show­piece finale for the Edin­burgh Inter­na­tional Film Fes­ti­val as it plays and will set the scene for the United King­dom launch of the movie in August.

We’re delighted to host the pre­miere of Brave and con­tinue the Festival’s long rela­tion­ship with Dis­ney,” said Fuji­wara. “Though we are an inter­na­tional film fes­ti­val, we’re mind­ful that we have a spe­cial respon­si­bil­ity to Scotland’s cin­e­matic image. It makes per­fect sense that this film, which is so strongly tied to the cul­tural mythol­ogy of Scot­land and the beauty of the Scot­tish land­scape, and in which Scot­tish tal­ent has such a sig­nif­i­cant involve­ment, should be part of our festival.”

Added Salmond: “Brave will be the most high-profile film ever set in, and themed around, Scot­land, fea­tur­ing Scot­tish stars. We are look­ing at a film which comes from the award-winning team behind such box office smashes as Toy Story, Find­ing Nemo and Up, and will cre­ate global buzz when it is released.”

Added Vis­itScot­land chair­man Mike Cant­lay: “When bet­ter than in the Year of Cre­ative Scot­land and where bet­ter than right here on Scot­tish soil to launch Brave for the first time in Europe. The film will show­case the scenery, humor and cul­ture of Scot­land, and we are look­ing for­ward to con­vert­ing cin­ema­go­ers into visitors.”

The Win­ning Years con­fer­ence brought together tourism indus­try rep­re­sen­ta­tives to con­sider oppor­tu­ni­ties being pre­sented by a num­ber of world-scale events tak­ing place in Scot­land from 2012 to 2014.

The 66th Edin­burgh Inter­na­tional Film Fes­ti­val takes place from June 20 to July 1.

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About Paul Anderson

Paul is an old-timer here at BCDB- his contributions go back to before the site! Paul is widely regarded as a Disney historian, and is also on staff at the Disney Museum in San Francisco. Paul is also a contributing historian for D23, the Disney Club. Paul has published several books and magazine articles on Disney history, too. You are welcome to drop Paul a line here.

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