Disney-Pixar’s “Brave” extends its pioneering spirit to its world premiere on June 18, marking the grand opening of Hollywood’s Dolby Theatre.
The red-carpet event is a special presentation for Film Independent’s 2012 Los Angeles Film Festival.
Premiering in Dolby 3D, a state-of-the-art imaging solution providing audiences with a superior 3D experience, Brave is an epic tale set in the mystical Scottish Highlands where the film’s headstrong protagonist, Merida, is forced to discover the meaning of true bravery. The film hits theatres across North America on June 22.
“With a spirited heroine and enchanting setting in the ancient Scottish Highlands, Brave represents some exciting firsts for Pixar,” said Ricky Strauss, president of marketing at the Walt Disney Studios. “We are proud that the world premiere of Brave will serve as the inaugural premiere at the new Dolby Theatre as part of the LA Film Festival, a fitting way to launch Merida’s extraordinary adventure.”
According to Ramzi Haidamus, executive vice-president of sales and marketing at Dolby Laboratories, the 180,000-square-foot, 3,400-seat Dolby Theatre will be a world stage for entertainment and a top venue to host world premieres and launch events.
“The world premiere of Disney-Pixar’s Brave in conjunction with the LA Film Festival is perfect for kicking off the next era for Dolby,” said Haidamus. “We are committed to creating the best entertainment experiences, and now with the grand opening of the Dolby Theatre, we are honored to host the best as well. This is the first of many exclusive and exciting events — from movie premieres to awards ceremonies — in which Dolby and our technologies will play a featured role.”
Celebrating 18 years, the Los Angeles Film Festival will make the special presentation available to festival attendees with platinum all-access or gold passes. An additional gala screening of the film will be held the next day at Regal Cinemas at L.A. LIVE for pass and ticket holders.
“We are thrilled to present the world premiere of Brave, a beautiful adventure story, to our LA Film Fest audience,” said festival director Stephanie Allain. “As Disney-Pixar’s first film with a female protagonist, it fits perfectly with our celebration of Women in Animation programming we’ll be holding during the Festival.”
The Brave world premiere is sponsored by VisitScotland.