Believed to be the earliest known poster of the world’s most famous mouse, a 1928 movie poster of Mickey Mouse sold Thursday for over $100,000, Dallas-based Heritage Auctions announced.
Though it had been expected to bring at least $20,000, the poster ended up selling for $101,575. The name of the winning bidder was not released.
It came from the collection of the late Crowell Havens Beech, a major movie poster collector and dealer in Northern California. The poster is considered unique.
“After buying it nearly 25 years ago, Beech secreted the poster away from everyone — even his family,” Heritage Auctions said.
In a statement, Grey Smith, director of movie poster auctions at Heritage Auctions, called the poster “an important piece of pop culture treasure.” He said that it probably was the only Mickey Mouse poster made until 1930.
A poster for another Disney cartoon — Alice’s Day At Sea, a 1924 Alice Comedy by Walt Disney for M.J. Winkler Productions — was sold at Christie’s in London for the equivalent of $36,534 U.S. in April 1994. At the time, Guinness World Records said that this was the highest price ever paid for a cartoon poster.